Culture influences the way people conduct business, receive sales pitches and even process information. In business, it is essential to understand how different cultures present and receive ideas and information. If you do not meet the expectations of your listeners, they will either switch off or resist what you are saying.

To illustrate this point, let us share with you one of our unique tools. We identified ten important ingredients of business presentations, and asked business people from different countries to score their own nation for each. Placing their average scores on a ten-spoke wheel, we obtained a shape for each nation. The diagram here shows the shapes for China, Finland and the USA very different from one another!

4C International helps you to understand those differences in many areas of business, enabling you to match expectations and overcome the potential barriers to effective communication, when doing business with other cultures.